My business with Mosaic Services started when they won my project through bidding. I hired them for their SEO services for my website..

Andreas Voniatis

One time fee for generating a lead. This is mostly done to acquire a new customer to your site. This may or may not be a quick source of making money for the affiliate site owner but you as a referral can be paid a set amount for every visitor you send to a merchant's site that performs an action like News letter sign up or filling out any customer survey form given on the merchant's site.

Keeping the other fact in mind, that this is not a hand on technique to make money at the first instance, many merchants or site holders are still adopting this technique of doing affiliate marketing. They have some thinking at the back of their mind that they will be able to sell something to a customer in future, if not now.

But the incentives offered in Pay per lead model of affiliate marketing are comparatively very low than the other technique of affiliate marketing, Pay per Sale, also known as Performance based marketing.