My business with Mosaic Services started when they won my project through bidding. I hired them for their SEO services for my website..

Andreas Voniatis

This is the most commonly used link building techniques. Here two websites of similar theme comes to a mutual understanding of exchanging links. This is one of the easier practices to boost your Search Engine rankings and is also known as 'link swapping' or 'link exchanges'.

Getting quality link is very important in case of Reciprocal Link Building. In other words we can say that this is a kind of Barter System, where you offer something in return. While you are offering something to webmaster, you can expect a better quality links in return.

If we define the quality of Reciprocal Links, this should contain the following parameters:

• Theme Relevance: Sites you are approaching for Reciprocal/Two way Linking must be similar to the theme of your site. You will not get any benefit of asking link from 'software' site and in return offering back a link from 'shopping' site. Moreover this will increase the chances of getting your site banned by Google or other Search.
• Decent Page Rank: Getting links from the site with better Page Rank gives you more benefit than having link exchange with the site with low page Rank. Most of the sites asking for links are either new or have low Page Rank. Than how this is possible? There is no thumb rule behind. In Link building Luck also plays a very important role.

If your site is having a good content or search engine friendly, than there are higher chances of getting desired link back to your site even if you have a low page rank.